SWEDISH RUSH AFTER IKEA PAINTINGS
26 September 2006. - www.thelocal.se

Swedish furniture giant Ikea’s decision to sell paintings by well-known artists was a wise move, with the warehouse’s entire stock running out in 12 minutes.

Swedish contemporary art in the box

Ernst Billgren: Besök Hemma and Jan Håfström On the beach

“Three of them were sold out at the same time,” said Tina Björeman, Ikea spokesman, according to Dina Pengar. “It was Ernst Billgren, Denise Gråstein and Jan Håfström which went in five and a half minutes.

The paintings were being sold at all Ikea warehouses in the country and long lines were reported in Malmö and at Barkarby near Stockholm.

Some waited all night at Kungens Kurva to buy a painting. “One person was here already at 10:30 p.m. and has waited all night,” said Björeman.”

The paintings are being sold for 1,695 kronor each. Shoppers have to mount the paintings themselves.

Related links :
IKEA
The website of Ernst Billgren